Globalisation, delocalisation, mobility and work flexibility take centre stage in the media world, creating a climate charged with fears. Despite this, a potentially more destabilising phenomenon is emerging: direct economy.
What is it exactly?
Combinations of four factors are generating a very different economy. The arrival of the consumer into the value chain – changing production processes; the disappearance of intermediaries which leave the door open for new forms of intermediation; the appearance of new business models; and finally price setting which follows the bidding trend. By acting together, these four elements of direct economy are upsetting
and deeply transforming the old economy.
We propose to launch a debate about direct economy by tracing its contours and implications on society, as it relates to the changing relationship to work, leisure, consumption or education.
Everything is in a delicate balance and risks to tip over… let us start the discussion before it is too late.